Marketing Automation Manager

Teladoc Health is a global, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you’re empowered to show up every day as your most authentic self and be a part of something bigger – thriving both personally and professionally. Together, let’s empower people everywhere to live their healthiest lives.

Summary of Position: 

Teladoc Health is seeking a Marketing Automation Manager to join our Consumer Marketing Operations team. This role will be responsible for designing, implementing, testing, launching, and tracking marketing automation journeys and campaigns using Salesforce Marketing Cloud. The Marketing Automation Manager will work closely with the Loyalty & Retention Marketing team, engineering teams, and other cross-functional partners to translate business requirements into reality. The ideal candidate will have a strong technical background and the ability to understand complex multi-channel journeys and automations in Salesforce Marketing Cloud. 

Essential Duties and Responsibilities: 

• Be a trusted and strategic marketing technology subject matter expert (SME) to the marketing team and cross-functional teams 
• Build journeys and automations using Salesforce Marketing Cloud, including business requirements gathering, design, implementation, testing, launch, and tracking. 
• Create data extensions and data pipelines to be used for journey ingestion, segmentation, and dynamic content. 
• Develop automations involving SQL queries to segment data from our data warehouse and populate data extensions. 
• Create dynamic content using Ampscript for a personalized user experience. 
• Construct dashboards and reports to update stakeholders on campaign results. 
• Collaborate with other Marketing Automation team members on campaign architecture and team processes. 
• Partner with stakeholders to meet business requirements for marketing campaigns. 
• Partner with the engineering and data science teams on implementation plans, including defining data flows to and from SFMC. 

Qualifications Required for Position: 

• Bachelor's degree or equivalent experience (master’s degree a plus). 
• 3+ years of technical experience with marketing campaign development, preferably in Salesforce Marketing Cloud (ExactTarget). 
• Proficient with SQL, AMPScript, HTML, CSS (SSJS a plus). 
• Prior involvement in QA process and understanding of end-to-end testing practices. 
• Experience with API integration and working with software engineers. 
• Proficient use of Workfront and JIRA. 
• Ability to manage multiple complex projects simultaneously. 
• Excellent communication and organizational skills. Strong ability to work cross-functionally. 
• Demonstrated ability to execute successful projects with minimal guidance. 
• Critical thinker with creative solutions to solve challenges and meet business requirements. 
• Familiarity with Agile software development process a plus. 

The base salary range for this position is $86,000 - $125,000. In addition to a base salary, this position is eligible for performance bonus, RSU’s, and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2023. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.

Why Join Teladoc Health?

As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status or pregnancy.

Teladoc Health respects your privacy and is committed to maintaining the confidentiality and security of your personal information. In furtherance of your employment relationship with Teladoc Health, we collect personal information responsibly and in accordance with applicable data privacy laws, including but not limited to, the California Consumer Privacy Act (CCPA).  Personal information is defined as: Any information or set of information relating to you, including (a) all information that identifies you or could reasonably be used to identify you, and (b) all information that any applicable law treats as personal information. Teladoc Health’s Notice of Privacy Practices for U.S. Employees’ Personal information is available at this link.