Manager, Member Engagement Marketing

Teladoc Health is a global, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you’re empowered to show up every day as your most authentic self and be a part of something bigger – thriving both personally and professionally. Together, let’s empower people everywhere to live their healthiest lives.

Summary of Position

Teladoc Health is transforming how people access and experience healthcare. Recognized as the world leader in virtual care, we are partnering with over a thousand clients to serve hundreds of thousands (soon millions!) of people living with chronic conditions every day. Teladoc Health offers a whole person virtual care platform that empowers all people everywhere to live their healthiest lives by transforming the healthcare experience, from acute and primary care to chronic care, mental health, and specialty care. Our team of data scientists aggregate and interpret substantial amounts of health data and information to create actionable, personalized, and timely health signals for our members. This approach delivers better clinical and financial outcomes while creating a different and better healthcare experience for people everywhere.

At Teladoc Health, we deliver product innovation and marketing in the age of next-generation digital healthcare. If you’re a consumer obsessed marketer with a knack for creativity, strategic thinking, and hands-on leadership, we’d love to meet you.

As Manager, Member Engagement Marketing, you will help bring new products and/or new product features to life through marketing. This role will be the liaison between Product and Consumer Marketing to take any net-new product and/or new product feature requests, develop the strategy and brief around how Consumer Marketing will support (i.e., new journey, add-on to existing journey, etc.), and triage to the appropriate marketer to execute.

Responsibilities

Member Engagement:

• Create and drive forward a prioritized product roadmap from a business perspective in partnership with product teams
• Develop marketing campaigns focused on Teladoc Health member-centric Value Prop (members’ behavioral change, improved clinical outcomes)
• Communicate the strategic vision, project progress and performance of marketing campaigns
• Bring forward new marketing content and creative ideas that drive engagement and loyalty with the brand.
• Collaboration:
• Develop and manage relationships with cross-functional teams, including but not limited to Creative, PR, Channel leads
• Partner closely with the product team to develop a comprehensive implementation plan and performance analysis post launch process including functions and activities

Insights and Analytics:

• Perform research, competitive analysis to glean insights and identify new growth opportunities
• Understand the performance trend of these efforts, actively seek out improvements and deliver on recommendations
• Support weekly review of product performance across channels – campaigns, budget, channel mix etc.

Candidate Profile

• At least 7-10 years of consumer marketing experience; engagement and retention
• Bachelor's Degree with a concentration in Marketing or related field
• Results-driven with exceptional detail orientation and knowledge around metrics and ROI analysis
• Exceptional analytical, conceptual, and problem-solving abilities with the aptitude to read and analyze reporting
• Exceptional stakeholder management and communication skills
• Proven track record developing and driving strategic marketing plans for complex organizations
• Demonstrated ability working with creative teams on high-quality marketing campaigns.
• Exceptional communication and interpersonal skills, both written and oral.
• An entrepreneurial, transformational spirit; ability to make fast progress with a wide mandate.
• Have deep understanding of where net-new requests fit into Consumer Marketing roadmap, being able to partner with and push back on requests that are better suited with other teams to own (e.g., SCSG, Product, etc.)
• Understand end-to-end Consumer Marketing landscape, whether that be who on Consumer Marketing will ultimately execute a campaign or where within our Consumer Marketing journeys a net-new comm fits in (i.e., ensuring we are not over communicating to our members)

The base salary range for this position is $91,000 - $100,000. In addition to a base salary, this position is eligible for performance bonus, RSU’s, and benefits (subject to eligibility requirements) listed here: 2023 Benefits Summary Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.

Why Join Teladoc Health?

As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status or pregnancy.

Teladoc Health respects your privacy and is committed to maintaining the confidentiality and security of your personal information. In furtherance of your employment relationship with Teladoc Health, we collect personal information responsibly and in accordance with applicable data privacy laws, including but not limited to, the California Consumer Privacy Act (CCPA).  Personal information is defined as: Any information or set of information relating to you, including (a) all information that identifies you or could reasonably be used to identify you, and (b) all information that any applicable law treats as personal information. Teladoc Health’s Notice of Privacy Practices for U.S. Employees’ Personal information is available at this link.